About Jelena

Jelena Jelic is Key Account Manager at SOLESTAR GmbH, where she leads international client relationships and drives B2B strategies in the professional cycling industry.

With over a decade of experience in sales, marketing, and key account management, Jelena has played a pivotal role in expanding SOLESTAR’s global presence, building long-term partnerships with distributors and brands worldwide.

Jelena has extensive experience managing individual athlete sponsorships across top-level cycling, triathlon, and running. She has led and supported sponsorship initiatives with professional World Tour cycling and triathlon teams, collaborated with partner sports brands on joint activations, and worked closely with product ambassadors and influencers to strengthen brand presence.

Graduated in Economics from the University of Kragujevac, Jelena combines strong analytical expertise with a deep passion for sport, particularly cycling, running and hiking.

Experience

• SOLESTAR GmbH — Key Account Manager (Jun 2015 - Present) · Berlin, Germany
• SOLESTAR GmbH — Marketing & Sales Assistant (2013 - 2014)
• Freelancer — Sales Representative (Feb 2014 - Jun 2015) · Germany
• INVERSE Teams — Sales Representative (Nov 2014 - Apr 2015) · Barcelona, Spain