For over a decade, Solestar has been the "hidden power" behind many World Tour, Pro Continental, Continental Teams, and everyday cyclists.
In 2024, Solestar became the official insole supplier for the Men’s and Women’s Road Cycling Lidl-TREK Team.
![](https://cdn.shopify.com/s/files/1/0445/2538/7928/files/lidltrekcyclinginsolesteam_480x480.jpg?v=1717158258)
This was the natural next step after years of individually supporting many Lidl-Trek riders (formerly Trek-Segafredo and Trek Factory Racing).
Why do World Tour cyclists prefer Solestar as their top insole brand? What makes Solestar insoles stand out and make them a must-have for professional riders?
Our World Tour journey started in 2011 when we became the official supplier for the Leopard Trek Team.
Since then, we have been supporting thousands of professional cyclists throughout their long careers and many of them becoming National, World, European and Olympic champions.