Behind the idea of an insole concept designed for specific sports stands the German sports scientist Oliver Elsenbach. Since 2003 he has been advising cyclists of all levels in areas of training plans, seat positioning, and insoles. Through his specialized work, he recognized the potential for insoles that are specially designed for a better performance in cycling.
Elsenbach worked closely with professional cyclists like Gerald Ciolek, Christian Knees, Fabian Cancellara and André Greipel, coordinating several practical test series on a new insole concept for cyclists.
This work resulted in the development of the patented concept which is the basis of all SOLESTAR insoles. In 2010 the company SOLESTAR GmbH was founded with its headquarters in Berlin.
A subsidiary in Cologne focuses on athlete support and product development.